Easy Listening
Podcasts create frictionless communication between you and your audience.
Easy production for easy consumption.
- Who we are / Podcasts
Easy Listening
Podcasts create frictionless communication between you and your audience.
Easy production for easy consumption.
“Give people access to your plans, while staying true to who you are”
— Peter Fickling, Creative Strategist
Effective communication.
Your business
Replicate the crucial conversations you have with colleagues, investors and customers.
Reduce the time needed to collate and refine messaging, and free up company resources to concentrate on key tasks.
Let people hear your team’s strategy directly and simply.
Their time
People want to hear from you, but have preferences for when and how.
An All Ears podcast will not intrude into your listener’s working day or personal time. Instead it can interweave with their priorities and schedule.
Your audience can connect with you AND get their washing up done.
Our plan
All Ears will finesse audio quality, carefully edit, and ensure the podcast is true to your message.
Together we will make sure your podcast seamlessly integrates with your existing communications strategy.
Your podcast will be published and distributed as widely and effectively as possible.
Our process
Easy wins
What are the complicated messages you struggle to boil down to pithy, marketing friendly copy?
The information you wish your audience knew.
Let’s look for key patterns, and the stories you need to tell.
Authentic discussion
Who are the people we need represented on the podcast?
Your favourite customer, research partner or colleague might be your most credible spokesperson.
Let’s plan the rough outline for your podcast with them, and the end user, in mind.
A simple plan
We are here to save you time, not chew through it.
Let’s outline a short series of punchy podcasts that optimise time for both you and your listener.
What do they want to know about your business, and how much time will they dedicate to finding that out?
The recording
It is our responsibility to keep the conversation on track and on brief.
By taking care of this, and all the technical considerations, we can facilitate a sincere and relaxed discussion.
We will be the voice of your listener in the room.
You should be able to concentrate on your message as much as possible.
The edit
Now that we have the recording files, we will carefully splice and refine the conversation.
There will be opportunities to veto mistakes and fine-tune the messaging.
The edit is more than a light polish, it is fundamental to creating a good product.
Distribution
As well as publishing your podcast, we can provide you with a variety of assets to augment your social media, marketing and sales channels.
All Ears can provide all the visual, branding, print and digital assets you need to make your messaging sing.
We are here to augment your communications strategy, and when asked, help you create it.
Synchronised communications.
People’s availability in multiple time zones are a barrier podcasts can help you overcome. Make it easy for your audience to stay on message.
FAQs
What is All Ears unique selling point?
We have the ability to ally strategic insight with the new medium of podcasting. Combining decades of experience in communications, marketing and branding with production capabilities makes us an effective partner.
How do the podcasts get distributed?
Public Podcasts:
We upload to the main channels (Apple, Spotify, Amazon, Pocketcast etc.) as well as all the smaller ones. We will also recommend posting to YouTube as this will drive SEO for the podcast and for your business.
Private Podcasts:
We can curate your podcasts on a password protected site or podcatcher.
What is the best way
to market my podcast?
All Ears can provide you with the assets necessary to integrate your podcast into your marketing channels. Transcriptions will help you spread the podcast’s content beyond audio.
We can find the advertising spots for you to advertise your podcast, and therefore business, on relevant podcast and video channels.
Do I have to present my own podcast?
If you do not have someone within your business who is comfortable in front of the microphone then we can provide an experienced host, and also help coach you and your guests. We also have access to a pool of professional voice over artists & actors to help narrate key sections.
Do we have to record in person?
For the best audio results it is preferable to record in person, but we can use specialist podcast conferencing tools, and send you the equipment you need to get the best results.
Do we use a script?
We start with a tight outline for the structure of any conversations we record.
Every podcast is tailored to fit shared goals and your communications strategy.
We provide scripting services, and can dial up and down the spontaneity as suits your needs.
